Overview | A US producer of caffeine and vitamin enriched chocolates hired Momentum to develop a custom eCommerce solution to support the launch of their rebranded/repackaged product line. The website developed allowed the client’s teams to run both A/B and multivariate landing page tests concurrently with Adwords campaigns. The subscription focused “path to purchase” developed for the site also allowed for adjustment and testing. A full suite of heat map and triggers were setup for usage analysis.
